Connex Advertising Campaign

Connex provides commuter rail services in Melbourne.

In June 2006, Connex started an advertising campaign to tell passengers of its new SMS service to advise them of any train delays. MelbNTrak participated in the creation of these adverts by providing modules, trains and facilities.

Connex is the first public transport company in Australia to introduce SMS Updates. From Monday to Friday, 6am to 8pm SMS Updates is a service that lets you know when metropolitan train services have been disrupted, cancelled or delayed by more than fifteen minutes, all via text message to your mobile phone. That way you’ll have up-to-the-minute information on your train service.

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